Inwood CSA
Inwood Community Supported Agriculture Group

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2002 Member Survey Results

2002 was our biggest season yet. Almost 3/4 of members returned an end-of-season survey, and the results were overwhelmingly positive. Below are summaries of the answers. The results are organized into four broad categories- General Information About our Members, Member Satisfaction- Vegetables, Member Satisfaction- Fruit, and Other Products.


GENERAL INFORMATION ABOUT OUR MEMBERS

HOW MANY PEOPLE WERE MEMBERS OF THE CSA?
We had 109 shares, and based on the survey results we estimate that those shares included 286 people- 225 adults and 61 children.

HOW DO PEOPLE FIND OUT ABOUT THE CSA?
61% of the survey responders learned about our CSA through word-of-mouth, 30% saw a flyer in the neighborhood, and 5% learned about us from Just Food. So members- its up to you to spread the word. This website and the email address are part of an effort to get the word out electronically. 39% of the survey respondants said that they did not know what a CSA was before they joined the Inwood CSA, and it is important to remember that returning members play an important role in educating new members about what our group is doing.

WHAT WERE THE MAIN REASONS MEMBERS JOINED THE CSA:
Local produce is healthier/fresher/tastier: 82%
Organic produce is healthier/fresher/tastier: 82%
CSAs support local small farms: 80%
Organic farming is good for the environment: 73%
CSAs support organic farmers: 65%
Buying local is good for the environment: 64%
It is a good dollar value: 46%
It encourages me to eat more vegetables: 45%
It is more fun to go to the distribution site every week than to go to the store: 32%
It is convenient: 28%
I was curious: 8%
Other (explain): (community aspect) 2%
 
VEGETARIANS VS. OMNIVORES:
Our household consists of meat eaters: 31%
Mostly vegetarian/mixed: 60%
Strictly vegetarian:9%
 
WHEN THE CSA SEASON ENDS, WHERE DO YOU BUY YOUR FOOD?
(Responders could check more than one)
Walking distance from my home: 53%
I drive a car: 41%
I take public transportation- over 20 minutes travel: 28%
I take public transportation- 20 minutes travel: 16%
Home delivery: 4%
 
WHEN THE CSA SEASON ENDS, WHAT TYPE OF PRODUCE DO YOU USUALLY BUY?
(Responders could check more than one- you can see here some of the impact that the CSA has on strengthening a regional economy and supporting sustainable, small-scale farming)
Organic from the store: 74%
Conventional from the store: 66%
Green market or farmers market (direct from producer): 27%
Organic green market or farmers market: 20%
 
HAVE YOU MET OUR VEGETABLE FARMERS, WILLIE DENNER AND CLAUDIA KENNY?
I've met both: 31% I've met one: 30% I haven't met them: 27% (no answer: 12%)
 
DID YOU FIND THAT THE CSA WAS SIMILAR TO YOUR EXPECTATIONS?
(2 people said it was better)
Yes: 92%
No: 1%
no answer: 7%
 
DO YOU PLAN TO JOIN THE CSA AGAIN NEXT YEAR?
Yes: 78%
No: 0%
Unsure/ no answer: 22% (several "unsures" said they might be leaving the neighborhood)
 
What do you like best about the CSA?
These answers are categorized by general themes, and listed in order of frequency
-Quality of the food
-Social/community aspect (hanging out in the park, meeting neighbors, etc)
-Supporting local farms
-Convenience
-Healthy eating
-Opportunity to try new foods
-The recipes (from the farm newsletter)
-Connection to the farm/farmer
-Connection to the earth
 
What do you dislike about the CSA? What would make the CSA better?
(number indicates the frequency of the comment)
3- can't get there in time, 3- can be hard to get to the site, 3-wish it was year-round, 3- wanted a washington heights locale (note that in 2003 there is a new Washington Heights CSA), 2- want list of produce in newsletter every week, 2- want return to Wednesday, 1- wishes there was an early morning pick-up time, 1- wonders if there could be building delivery, 1- wants a farm visit in the beginning of the season, (the following comments all seem to relate to volunteering at the site- check out our volunteering page to find out more) 2- more parties, potlucks, etc at the site,1- felt pick-up was chaotic, 1- felt unneeded as a volunteer, too many volunteers 1- not enough volunteers in august, 1- want weekend or off-season volunteering opportunities, 1- better identify volunteers (aprons, badges), 1- have a volunteer team for set-up, one for break-down, with posted proceedures for both
 
Anything else you want to say about the CSA?
-Most people wrote a variation of "thank you" or "its great" or "keep up the great work"
-Some quotes: "Love you madly!" "The veggies are great- taste, variety, everything. I've been turned on to produce I might have never eaten." "We dig it, and our friends are jealous."

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MEMBER SATISFACTION- VEGETABLES:
 
In general, my household...
...always finished our vegetable share in one week: 8%
... usually finished our vegetable share in one week: 57%
... never finished our vegetable share in one week: 27%
no answer: 8%
 
In general, I feel that the amount of vegetable in the share was...
... a good value for the price: 68%
... a fair value for the price: 24%
... a poor value for the price: 0%
no answer: 8%
 
In general, I feel that the quality of the vegetables was...
... excellent: 77%
... good: 15%
... acceptable: 0%
... poor: 0%
no answer: 8%
 
In general, I was ...
...thrilled with my vegetable share: 47%
... satisfied with my vegetable share: 46%
... not satisfied with my vegetable share: 0%
no answer: 8%
 
Additional comments about the vegetables (particularly about the amounts/varieties)
(number indicates frequency of the response):
5- Want more tomatoes, 1- Want Celery, 2- Want eggplant
2- More cukes, 1- More Greens, 2- Less Greens
4- More Salad/ lettuce, 2- Less Salad/lettuce, 3- Salad/lettuce was good
3- Less Basil, 1- More variety herbs, 3- More potatoes
1- More sweet potatoes, 1- More carrots, 4- Less carrots
2- More peppers, 4- Less roots, 1- Want corn
4- Want more variety in general, 1- want less variety in general

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MEMBER SATISFACTION- ORCHARD FRUITS: (50 respondants)

In general, my household...
... always finished our fruit share in one week: 24%
... usually finished our fruit share in one week: 50%
... never finished our fruit share in one week: 26%
 
In general, I feel that the amount of fruit in the share was...
... a good value for the price: 58%
... a fair value for the price: 36%
... a poor value for the price: 2%
 
In general, I feel that the quality of the fruit was...
... excellent: 30%
... good: 52%
... acceptable: 16%
... poor: 2%
 
In general, I was ...
... thrilled with my fruit share: 24%
... satisfied with my fruit share: 58%
... not satisfied with my fruit share: 14%
 
FRUITS- additional comments (particularly about the amounts/varieties)
(number indicates frequency of the response):
14- want more variety, 1- Want more unusual fruits (like at farmers market)
1- Didn't like red delicious, 3- didn't like quality of apples, 1- Bad peaches
2- Apples were great, 1- Wish it was organic, 1- Want berries
2- Too many apples, 3- Too many pears:
2 people mentioned that they knew that 2002 was a difficult year for orchards in our area (due to a hailstorm and late freeze in the spring followed by a drought all summer)

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OTHER PRODUCTS
Would you be interested in getting the following products next year?
(These are all things we got in 2002)
Honey: 47
Maple Syrup: 45
Blueberries: 42
Meat: 28
Flowers 17
 
People wrote in suggestions for the following products:
(Listed here in order of frequency)
Eggs, milk, cheese, dried grains/beans, flours, yogurt, dried fruit, jellies/jams, lamb, garlic, chicken, seeds, spices
We have identified suppliers for some of these products. If you are interested in coordinating an order of additional products, please take a look a the volunteer page, or just let us know.